The Three Color Rule, 60/30/10

Feb 18, 2021

At LookLabs we know how important color is to create a mood and enhance the narrative. Another technique that will help you make professional-looking movies is choosing the right colors you choose to put in your scenes. This is called the three color rule. In this video, you will learn about choosing a primary, secondary, and accent color and how those colors help the viewer understand and focus on what you want them to know. These colors that affect wardrobe, set and art direction and are usually determined in the pre-production stage and tweaked and confirmed with camera tests. This rule is another piece of the puzzle in making beautiful pictures and should never be forgotten, remember 60-30-10.

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